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Eaton Trading Company (ETC) is a New York-based online boutique opened by husband-and-wife team, Paul Sanford and Roxanne DeCosmo in 2011. Paul, a veteran of Marc Jacobs, and Roxanne, also of Marc Jacobs, as well as Tory Burch and Rag & Bone, curate a mix of established favorites, plus their latest finds from emerging designers, in a welcoming space that evokes the feeling of a small, local shop.

Their combined 30 years in the fashion industry is reflected in the ever-changing selection of covetable, lesser-known brands that always feels fresh. At ETC, you don’t have to sift through mountains of generic options or get lost in uninspired pieces. Guided by their passion for expert craftsmanship, eye for truly wearable clothing, and keen sense of trends, Roxanne and Paul choose only high-quality pieces that are timeless with a modern sensibility, effortlessly stylish, and expertly constructed.

The well-edited array has signature pieces from acclaimed American and European labels, including A.P.C. leather handbags and denim, Rag & Bone perfect-fit knits, Karen Walker vintage-inspired sunglasses, and Rachel Comey boots, alongside up-and-coming designers such as Clare V, Loeffler Randall, Women by Common Projects sneakers, Dieppa Restrepo, Public School, and Megan Meade Jewelry, resulting in a rare mix of wear-with-everything staples and one-of-a-kind pieces. (To see the complete list of designers in the current collection, hover over the Designers tab above.)

As a family-run business, ETC is dedicated to attentive, personalized customer service. A real person, not a generic email address, quickly and warmly receives every question, issue, or special request you may have. The attention to detail is carried through every interaction, down to the tote bag packaging and handwritten letters.

The name Eaton Trading Company is proudly based on a family name and represents a sense of nostalgia for old world business values, including hard work and meaningful, personal relationships with customers. Eaton Trading Company embodies these characteristics, making it a destination for easygoing but inspired pieces, and a fun, fulfilling shopping experience.

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