Oliver Peoples WEST, a new segment of the Oliver Peoples brand created by Founder and Creative Director Larry Leight. Born and raised in Los Angeles, Larry possesses a passion for surfing and travel, and wanted to design a collection that embodies the coastal, California lifestyle. Created with sundrenched weekends in mind, the line is fashioned for a life in motion, and inspires wearers to ‘Embrace the horizon. Go West.’
The concept of WEST celebrates a complete state of mind. Oliver Peoples WEST is inspired by the active coastal life – following the Oliver Peoples wearer into weekends filled with days spent on the beaches of Malibu, sunrise hikes through the mountains, and windswept drives along the Pacific Coast Highway. The Oliver Peoples circle, triangle and square motif was abstracted, reduced and refined to create a visual association between the new segment and the mainline. It symbolically represents that the collection is designed to be worn for any activity, From Sunrise to Sunset.