Creatures of Comfort was conceived with a lifestyle in mind: simple and stylish, ease over fuss. Creative Director and Designer Jade Lai debuted the brand's first collection with her Fall/Winter 2010 season. Noted for collapsing quo-tidian concerns with luxurious materials and a reductively chic approach to modern dressing, the label has continued to expand upon its core tenets.
Each Creatures of Comfort collection springs from a foundational concept, with sleekly min- imalist modernism, a quirky practicality, and the pursuit of the playfully elegant perenially recurrent in Lai's thoughtful designs as she creates unique, but wearable, pieces meant to become mainstay in a woman's wardrobe. Augmenting the seasonal stories are collabo- rations with like-minded brands and creative allies that support and expand upon the un- derlying thematic narratives.